Trackside Blueprint

Matthew Campbell

Senior software engineer and strategic team lead

Strategic team lead who drives innovation, builds high-performing teams, and delivers scalable, well-tested software that has reached millions of users. Experienced in project delivery, stakeholder management, mentoring, technical planning, and aligning business goals with durable engineering execution.

Round Rock, TX Leadership Backend systems Motorsport tools

Experience

April 2024 to Present

General Motors , Motorsport Division

Senior Software Engineer

Maintain and update Race Vehicle Gateway, a complex motorsports inventory management and configuration tool.
Help transition the application to a containerized workflow for trackside hosting.
Own software that served as the primary source of truth for Cadillac Formula 1 car configuration.
Led the team in developing new AI workflows and novel uses of AI development.

June 2023 to March 2024

Scientific Games

Senior Software Engineer

Led architectural changes in a mature live app to reduce tech debt and enable new technologies without disrupting production gameplay.
Pushed process changes that helped developers iterate faster and improve stability.
Played an integral role in bringing backend systems up to current technologies.
Planned the backend vision for 2024, including matchmaking systems and new live event systems.
Led the application effort to update its language standard, touching hundreds of files and coordinating cross-application strike teams.

October 2017 to April 2023

PLAYSTUDIOS

Senior Software Engineer / Team Lead

Led the team owning the backend of the PlayAWARDS loyalty system.
Architected hybrid on-prem and Azure solutions with product managers and multidisciplinary teams.
Led weekly Scrum ceremonies and cross-team meetings to resolve conflicts, dependencies, and collaborations.
Unified teams behind a single rewards and authentication solution.
Built Azure systems and SDKs that helped existing and new applications integrate with the PLAYSTUDIOS ecosystem.
Consolidated toolsets to improve cross-functional collaboration.
Served as main developer and backend architect for a new in-house currency reward system.
Maintained and redesigned shop systems across three games, including segmentation-driven offers based on spending patterns, app usage, and other metrics.
Implemented gamified offers to maximize revenue and create more complex player transactions.
Worked directly with product owners and external teams while independently designing, estimating, and shipping complex multi-server updates.

December 2016 to December 2020

Battleshopper

Owner / Operator

Built, owned, and operated an online retail store for a niche trading card game.
Created a platform using public APIs to algorithmically price every item for sale, with regular pricing updates as the marketplace changed.
Built strong customer relationships, with no credit card chargebacks over four years.
Maintained a community Discord for support and deck sharing.
Created a blog with content from multiple creators to promote the store and sell cards.
Partnered with third-party content streamers for advertising.
Ran and maintained the ASP.NET storefront using Bootstrap.

May 2013 to October 2017

CGI

Software Consultant

Designed and developed functionality for Enterprise Gateway, a secure messaging and document sharing platform, using Java, XML, and JSPX.
Worked independently as a full-stack developer to fix production defects and build features for JP Morgan Chase.
Performed analysis, design, coding, unit testing, system testing, user acceptance support, implementation, and production support for new features.
Worked extensively with offshore development and testing teams.
Assisted with the transition from SOA 11g to SOA 12c and the WebLogic platform.

Education

Auburn University, Bachelor's in Software Engineering